{"content": [{"title": "Product Description", "description": "The UK's fastest-growing variety retailer, with over 4million shoppers per week, B&M believes in selling Big Brands at sensational prices.\r\nB&M was founded in 1978 and is now the leading variety retailer in the UK.\r\nFrom its first store in Blackpool, Lancashire, B&M has grown to over 685+ stores and employs over 35,000+ staff. B&M believes in selling top branded products at sensational prices. Attracting over 4 million happy customers through their doors a week.\r\nB&M has stores throughout England, Scotland, Wales and Northern Ireland.", "type": "marketing"}, {"title": "Redemption Instruction", "description": "Remember to show your eGift to a member of staff at the checkout, in any of \r\nour stores, when you\u2019re making a payment. \r\nThe value on an eGift may be used to make full or part-payments.", "type": "redeem"}, {"title": "Terms and Conditions", "description": "This Digital Gift Card can be redeemed for merchandise in UK stores and cannot be exchanged for cash.\r\nNo change or refunds will be given against this Digital Gift Card.\r\nYou can check out your balance at any checkout in store or by calling.\r\nThe Digital Gift Card is valid for a period of 24 months from the date of purchase and any unused balance will be lost after this date.\r\nPlease protect this Digital Gift Card and treat as cash.\r\nIt cannot be replaced if lost or stolen.\r\nThis Digital Gift Card has a minimum load of \u00a310 and maximum load and balance value of \u00a31,000.\r\nB&M reserves the right at its sole discretion to amend the terms and conditions of this Digital Gift Card at anytime and take appropriate action including \r\nthe cancellation of this Digital Gift Card. This does not affect your statutory rights.", "type": "terms"}, {"title": "Legal Disclaimer", "description": "", "type": "legal_disclaimer"}]}